NORTHERN STATE UNIVERSITY | BRAND GUIDE 31 PHOTOGRAPHY NSU photography should showcase the university’s friendly, diverse community of engaged learners on its picturesque, welcoming campus. Other potential areas for photos include internship locations; the homecoming parade route; and any place members of the Northern community compete, perform or volunteer. Photos should include real NSU students and faculty whenever possible. Strive for a group that reflects the diversity in our campus population – in age, gender, ethnicity, ability, etc. Subjects should be engaged with their surroundings – candid shots of students or faculty in the classroom, during hands-on learning, in a residence hall room, participating in an activity, or congregating on campus. They should display their pride and happiness at being part of the Northern community, and also their focus and engagement in learning. When possible, utilize photos that have the warm, welcoming appearance of photos taken in the early morning and late afternoon. Stock photos should be used only when necessary. Images that are copyrighted by an outside entity cannot be used without permission. Web images cannot be used without permission. The NSU Communications and Marketing Department can assist campus departments and organizations with photography services. Please email firstname.lastname@example.org with the details of your request at least two weeks in advance. NSU-themed photos can be viewed on Northern’s Flickr account flickr.com/photos/149370760 @N07/albums. To request photos, please email email@example.com.