NORTHERN STATE UNIVERSITY | BRAND GUIDE 32 VIDEO Videos should be clear, high-quality, engaging and professional. They should showcase the university’s friendly, diverse community of engaged learners on its picturesque, welcoming campus. Other potential areas for videos include internship locations, the homecoming parade route, and any place members of the Northern community compete, perform or volunteer. Videos should include real NSU students and faculty whenever possible. Strive for a group that reflects the diversity in our campus population – in age, gender, ethnicity, ability, etc. NSU Communications and Marketing can assist campus departments and organizations with promotional videos, typically through an external vendor. Please email firstname.lastname@example.org with the details of your request at least four weeks in advance. In addition, NSU Media Services offers limited video production services to NSU departments and for university- sponsored events. To contact this department, email cable@ northern.edu . Video content, once produced, should receive maximum exposure. Embedding a video on a webpage, while a good long-term strategy, doesn’t justify the cost associated with promotional videos. Communications and Marketing can assist with creating digital campaigns that enhance video content.