Under the Leadership of Debbi Bumpous and through a partnership between Technology Services and Residence Life, The Pack Pass Mobile ID was launched for the Fall 2023 semester. This effort transitioned our Campus ID from a physical plastic card to a digital credential available on smartphones. This allowed students to begin accessing their residence hall doors and meal plans through their Pack Pass Mobile ID on their phone, improving customer service and safety. The Pack Pass Mobile ID is available in Apple Wallet, Google Wallet, and Samsung Wallet. The Pack Pass Mobile ID is available to all enrolled students and current employees and can be used for dining, residence hall and door access, laundry, concessions, FLEX dollars, library, pop/beverage vending, and Thunder Bucks. Tap your iPhone, Apple Watch, Samsung Galaxy, or other eligible Android phones at readers across campus to conveniently use your Pack Pass Mobile ID. This improvement was Key Result 39 I of the Student Affairs Strategic Plan (2021-2025). With new housing offerings came fresh marketing from Residence Life in the spring of 2024. The “Live a New Experience” marketing campaign was launched in February and included new posters, social media posts, table cards, targeted emails to all eligible students, multiple all-campus emails, an Aberdeen Insider story, and for the first time ever-paid social media posts. All Instagram users within thirty miles of Aberdeen, S.D., would have seen the Live a New Experience post created with the help of Marketing and Communications. Improving Residence Life Marketing is Key Result 39 E of the Student Affairs Strategic Plan (2021-2025). STUDENT AFFAIRS 9 ANNUAL REPORT Mobile Access and Improved Marketing The Skyfactor Benchworks Residence Hall Survey was readministered during the spring of 2024 to all residential students at Northern in an ongoing effort to improve the residence hall student experience and increase occupancy. The first administration of the survey occurred after spring break of 2022 by director of residence life and dining services, Marty Sabolo and his team. That survey received an impressive 31 percent response rate and resulted in the creation of 27 action items to improve student satisfaction within the residence halls. Those action items may be found on the Student Affairs website. “People are often surprised by what factors influence students’ satisfaction within the residence halls. Skyfactor provided us with a data-informed, nationally normed understanding of how our students are perceiving the halls,” said Sean Blackburn, dean of students. Some of those areas include timeliness of repairs; the cleaning staff and the cleanliness of the floors, bathrooms, and public space; internet connectivity; the quality of laundry machines and spaces; how safe it is to walk through campus at night; and whether their peers respect their study and sleep time. The new data collected during Spring 2024 will be carefully reviewed and utilized to update the original 27 action items identified by the first survey. Updates to the plan will be shared with students and the university community during the fall semester. The Skyfactor Survey will be administered again in 2026 and is Key Result 39 F of the Student Affairs Strategic Plan (2021-2025). Residence Hall Satisfaction Survey
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