NORTHERN STATE UNIVERSITY | BRAND GUIDE 4 TABLE OF CONTENTS BRAND POSITIONING ................................................................................ 5 BRAND POLICY ........................................................................................... 7 LICENSING ................................................................................................... 8 IDENTITY...................................................................................................... 9 Primary Marks ............................................................................................... 10 Primary Logo .................................................................................................. 11 University Seal .............................................................................................. 13 Spirit Mark...................................................................................................... 14 Athletic Spirit Signatures ............................................................................ 15 Secondary Marks.......................................................................................... 16 Primary Logo Signatures..............................................................................17 School Identifiers.......................................................................................... 18 Co-Branding .................................................................................................. 19 BRAND VOICE ...........................................................................................20 MEDIA INQUIRIES .....................................................................................22 BRAND ESSENCE......................................................................................23 BRAND COLORS .......................................................................................24 BRAND TYPOGRAPHY .............................................................................26 PRINT..........................................................................................................28 PHOTOGRAPHY | VIDEO..........................................................................32 WEBSITE ....................................................................................................35 SOCIAL MEDIA ..........................................................................................40 RESOURCES ..............................................................................................42 PowerPoint Templates.................................................................................43 Name Tags .....................................................................................................44 Table Cloths.................................................................................................. 45 Email Signature............................................................................................ 46 Campus/Student IDs ....................................................................................47 Design Elements.......................................................................................... 48 Tagline ........................................................................................................... 49 Events ............................................................................................................ 50 Wayfinding ..................................................................................................... 51
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