Northern State University Brand Guide

MESSAGE FROM THE PRESIDENT	2
TABLE OF CONTENTS	4
BRAND POSITIONING	5
BRAND POLICY	7
LICENSING	8
IDENTITY	9
IDENTITY | PRIMARY MARKS	10
IDENTITY | PRIMARY LOGO	11
IDENTITY | PRIMARY LOGO RULES	12
IDENTITY | UNIVERSITY SEAL	13
IDENTITY | SPIRIT MARK	14
IDENTITY | ATHLETIC SPIRIT SIGNATURES	15
IDENTITY | SECONDARY MARKS	16
IDENTITY | PRIMARY LOGO SIGNATURES	17
IDENTITY | SCHOOL IDENTIFIERS	18
IDENTITY | CO-BRANDING	19
BRAND VOICE	20
MEDIA INQUIRIES	22
BRAND ESSENCE	23
BRAND COLORS	24
BRAND TYPOGRAPHY	26
PRINT	28
PHOTOGRAPHY | VIDEO	32
WEBSITE	35
SOCIAL MEDIA	40
RESOURCES	42

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