ceibe_2014

73 Lead the parade: a case study depicting the use of traditional and online marketing strategies to expand into the hyper-growth market in the Bakken region of North Dakota. Dan Nelson Deb Tech This case study analyzes the use of traditional and online marketing strategies by a Real Estate Investment Company (REIT) to develop a hyper-growth market of the Bakken region in North Dakota. The strategic objectives of the REIT is discussed as related to this initiative. An environmental analysis of the Bakken region is provided. Marketing strategies including traditional sales, event marketing, and the use of traditional and social media are depicted. The case study concludes with a reporting of initial results and questions for further exploration.