NSU students William Deng, Sioux Falls, Delton Witte, Sioux Falls, AmyFaye Kamletz, Glenrock, Wyo., and Matt DeVine, Gettysburg, joined last semester’s team, who were the first NSU students to earn the top spot playing the online game. Stacy Sam, Wakpala, Nick Welder, Milbank, Sarah Johnson, Webster and Lindsay Scott, Milbank were part of Ohmer’s class in the fall of 2009, and ended their semester with a first place finish competing against 1360 teams from 103 universities. Deng, Witte, Kamletz andDeVine earned their number one spot in the world-wide ranking by defeating 3991 teams from 263 universities. According to Doug Ohmer, NSU management faculty, The Business Strategy Game (BSG) is used as part of business students’ senior capstone course, BADM 482 – Business Policy and Strategy. In BSG, class members are divided into management teams of three to five persons and assigned to run an athletic footwear company in headto-head, on-line competition against companies run by other student teams. Companies compete in a global market arena, selling branded and private-label athletic footwear in four geographic regions—Europe-Africa, North America, Asia-Pacific, and Latin America. Company operations simulate those of actual athletic footwear companies Nike, Adidas-Reebok, and New Balance. “I think that the most important thing that I learned form the BSG was that the choices my team made always seemed best for our company at the time, other teams were making choices at the same time which overall, impacted the way our year turned out. Participating in the game gave me knowledge of what real companies have to do each year in order to get to the top.” shared Sarah. The challenge for each student management team is to craft and execute a competitive strategy that results in a respected brand image, keeps their company in contention for global market leadership, and produces good financial performance as measured by earnings per share, return on equity investment, stock price appreciation and credit rating. “I was surprised how fast teams could improve their ratings with just a few simple changes to their company’s strategy,” added Sarah. “Once I graduate, I think this experience will give me the extra edge I need.” NSU Business Students Earn First Place Ranking IN BUSINESS STRATEGY GAME TWICE COUPON CODE IS A73110 from the UNIVERSITY BOOKSTORE Go to http://bookstore.northern.edu, enter coupon code A73110 in the Coupon Code Box andclick Apply for thecoupon todisplay on your order. 10% of your purchase will go to the Alumni Association for scholarships. Phone orders and in-store orders are not included in this promotion. Your donation will be logged by the NSU Foundation. Coupon will expire July 31, 2010. and support northern state university scholarships “Participating in the game gave me knowledge of what real companies have to do each year in order to get to the top.” SARAH JOHNSON, WEBSTER News NORTHERN For the second time this academic year students from Doug Ohmer’s BADM 482 class have earned the top spot in the online “Business Strategy Game.” “Once I graduate, I think this experience will give me the extra edge I need.” SARAH JOHNSON, WEBSTER W W W . N O R T H E R N . E D U 5 http://bookstore.northern.edu
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