forensic actionable enhance held cost Momeni Northern State University Professor Publishes New AI in Marketing Textbook Dr. Hannah Walters, associate professor of marketing at Northern State University and director of the NSU Honors Program, has published a new textbook, AI in Marketing: Applications, Insights, and Analysis, with Routledge. Routledge is a global publisher of academic books, journals, and online resources in the humanities and social sciences. Walters served as the co-editor of this edited volume, working with 18 contributors from around the world. Artificial intelligence (AI) is reshaping how businesses research, create, implement and evaluate strategies for success. In marketing, keeping up with the applications and implications of AI is challenging for brands and consumers alike. Walters “This comprehensive textbook equips marketing students with the knowledge and skills to use AI effectively, ethically, and responsibly in the future workplace,” said Walters. “As one of the first higher education textbooks focused on AI in marketing, it’s an essential resource for marketing educators looking to integrate AI into their curriculum.” The book explores the transformative role of AI in marketing, covering foundational concepts, applications, consumer insights, and ethical considerations. It includes real-world examples, exercises, and AI resources to help students develop practical skills. The final section examines how AI can be integrated into marketing education. AI in Marketing: Applications, Insights, and Analysis is available at routledge.com. Dr. Momeni’s Research Published in Accounting Journal Dr. Eman Momeni, assistant professor of accounting at Northern State University, coauthored and served as the corresponding author for an article published in the December 2024 issue of the Journal of Forensic and Investigative Accounting. The paper, titled “The Prospect Theory and Managements’ Fraud Incentives in Financial Reporting: A Literature Review,” examines how behavioral theory can provide insight into management decisions that lead to financial fraud. “This study is the result of a comprehensive review of literature exploring the role of descriptive decision theories in understanding managerial decision-making in corporate fraud and explores the psychological, cultural, and legal factors that drive fraudulent behavior in corporate settings,” Momeni said. “By applying prospect theory in accounting, our findings offer recommendations for stakeholders to corporate governance and mitigate financial reporting risks.” Dr. Momeni started teaching at Northern State University in 2020. Before that, he worked in public accounting and auditing in California and positions internationally as a controller and accounting manager. His research and professional background provide students with practical insights into the complexities of accounting and financial reporting. The article is available on the Journal of Forensic and Investigative Accounting website at nacva.com or here. 4
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