BrandGuide2023

NORTHERN STATE UNIVERSITY | BRAND GUIDE 14 IDENTITY | SPIRIT MARK Spirit Mark (US Trademark #5982254) The spirit mark is especially important when promoting NSU Athletics in university materials. When using the spirit mark, the primary logo (pg. 10) identifying Northern State University must also appear somewhere on the document. Alternate versions include: PMS 202 and PMS 121, PMS 202, 100 percent black and PMS 202 and PMS 121 with a white border on PMS 202. Other color combinations may be allowed with approval from Communications and Marketing. Logo sizing To ensure legibility the height of the spirit mark should not be less than two inches in any application. Logo spacing An area of free space must be kept around the spirit mark. No other type or graphic symbol can appear any closer than a distance equal to 1/3 the height of the spirit mark. Exception: Using the spirit mark as a design element. Inverse spirit mark When printing or producing items with the one-color spirit mark, it is important to confirm which mark to use. Please consult Communications and Marketing for further guidance. PMS 202 and PMS 121 100 percent black White outline on Maroon Inverse on black PMS 202 (1/3x) Wolf Head Height (x ) (1/3x)

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