2 0 2 3 | NOR T H E RN S TAT E UN I V E R S I T Y
NORTHERN STATE UNIVERSITY | BRAND GUIDE 2 MESSAGE FROM THE PRESIDENT Neal Schnoor Northern State University’s branding distinctively represents the university to all external entities, and most importantly, signifies official university communications. In addition, a strong and cohesive brand impacts every aspect of external engagement, from communicating pride in our campus community to enhancing student recruitment, alumni engagement and development activities, to name only a few. The Northern brand guide includes consistent elements such as the NSU logo, colors and voice. It was developed to provide unified elements that may be used in the preparation of promotional materials. Please become familiar with this guide and the tools provided to ensure consistent applications. If you have any questions, please reach out to the Communications and Marketing team. They are always prepared to collaborate and provide guidance while also being ultimately responsible for ensuring brand consistency. Thank you for your efforts in promoting our university and Go Wolves! President, Neal Schnoor President Northern State University
NORTHERN STATE UNIVERSITY | BRAND GUIDE 3 The Northern State University brand guide was created to ensure university entities and partners work together to communicate a cohesive image and voice to the region, state, country and world. Please contact Communications and Marketing with questions related to this guide and Northern’s brand. communications@northern.edu
NORTHERN STATE UNIVERSITY | BRAND GUIDE 4 TABLE OF CONTENTS BRAND POSITIONING................................................................................. 5 BRAND POLICY............................................................................................ 7 LICENSING. .................................................................................................. 8 IDENTITY. ..................................................................................................... 9 Primary Marks................................................................................................ 10 Primary Logo................................................................................................... 11 University Seal............................................................................................... 13 Spirit Mark...................................................................................................... 14 Athletic Spirit Signatures............................................................................. 15 Secondary Marks.......................................................................................... 16 Primary Logo Signatures..............................................................................17 School Identifiers.......................................................................................... 18 Co-Branding................................................................................................... 19 BRAND VOICE............................................................................................20 MEDIA INQUIRIES. ....................................................................................22 BRAND ESSENCE. .....................................................................................23 BRAND COLORS........................................................................................24 BRAND TYPOGRAPHY. ............................................................................26 PRINT..........................................................................................................28 PHOTOGRAPHY | VIDEO..........................................................................32 WEBSITE.....................................................................................................35 SOCIAL MEDIA...........................................................................................40 RESOURCES...............................................................................................42 PowerPoint Templates.................................................................................43 Name Tags. ....................................................................................................44 Table Cloths.................................................................................................. 45 Email Signature............................................................................................ 46 Campus/Student IDs. ...................................................................................47 Design Elements.......................................................................................... 48 Tagline............................................................................................................ 49 Events............................................................................................................. 50 Wayfinding...................................................................................................... 51
NORTHERN STATE UNIVERSITY | BRAND GUIDE 5 BRAND POSITIONING
NORTHERN STATE UNIVERSITY | BRAND GUIDE 6 BRAND POSITIONING Mission: Northern State University will provide diverse academic, civic, social and cultural opportunities that prepare students through the liberal arts, professional education and E-learning for their future endeavors, while also enriching the local and regional community. How: Through a safe, welcoming and supportive campus environment, Northern offers: • Academic opportunity • Affordable value leading to positive career outcomes • A traditional campus experience featuring state-of-the-art facilities and opportunities to engage with students, faculty, staff and the community of Aberdeen Why Northern? Since its founding, our institution has adapted and changed, but one thing is steadfast: 1901: Northern Normal & Industrial School 1939: Northern State Teachers College 1964: Northern State College 1989: Northern State University Northern is at the heart of the stories we tell, heightened by our people: Students, faculty, staff and our communities.
NORTHERN STATE UNIVERSITY | BRAND GUIDE 7 BRAND POLICY NSU Brand Policy 1.0 provides on- and off-campus entities and individuals guidance to align with brand standards at Northern. The policy applies to logos, marks, graphics, logo lockups, and other brand conventions and standards within NSU creative materials that support Northern State University brands. Policy citations throughout the brand guide will simply be referred to as NSU Brand Policy.
NORTHERN STATE UNIVERSITY | BRAND GUIDE 8 LICENSING In accordance with to Brand Policy, Communications and Marketing is responsible for maintaining and approving the use of NSU Marks. The NSU Foundation has contracted with a third-party licensing agent, to enforce trademarks, manage registered licensees and return royalties associated with the sale of licensed merchandise to the NSU Foundation.
NORTHERN STATE UNIVERSITY | BRAND GUIDE 9 IDENTITY
NORTHERN STATE UNIVERSITY | BRAND GUIDE 10 IDENTITY | PRIMARY MARKS Northern State University has three primary visual marks: • Primary Logo • University Seal • Spirit Mark Per NSU Brand Policy, Northern State University reserves all rights to its officially trademarked (registered and unregistered) logos, marks and graphics. Assurance of correct usage and enforcement of the proper use rests with Communications and Marketing. PRIMARY LOGO UNIVERSITY SEAL SPIRIT MARK
NORTHERN STATE UNIVERSITY | BRAND GUIDE 11 IDENTITY | PRIMARY LOGO Primary Logo Mark (US Trademark #6672667) The primary logo mark shown here is the primary logo for the university. Alternate versions include: PMS 202 and PMS 121, PMS 202, PMS 121, 100 percent black and reversed to white on black. This logo mark must stand alone. It should not be used as a part of another mark and should not be combined with another logo, mark, graphic or other visual element unless approved by the department of communications and marketing. Logo sizing To ensure legibility the height of the logo should not be less than one inch in any application. Logo spacing An area of free space must be kept around the primary logo mark. No other type or graphic symbol can appear any closer than a distance equal to 1/2 the height of the lettermark in the primary logo mark. When to use State University? If Northern State University is spelled out on the same page of a document, State University is not required. The primary logo mark provides immediate brand recognition. The primary logo should be used on all print and electronic publications and websites. This mark should be placed on the front or back cover of all publications. For high-resolution files (.eps, .png and .jpg) of the primary logo mark, contact Communications and Marketing at communications@northern.edu. Lettermark Height (X) (1/2X) (1/2X) PMS 202 and PMS 121 100 percent black Reversed to white on black PMS 202
NORTHERN STATE UNIVERSITY | BRAND GUIDE 12 IDENTITY | PRIMARY LOGO RULES Appropriate use: • Do use only approved, unaltered versions of the primary logo mark. • Do ask if you don’t have the correct file or file type. To obtain official versions of the identity, contact Communications and Marketing at communications@northern.edu. • Do remember when scaling the mark to always make sure to hold the shift key to maintain the original proportion of the mark. Practices to avoid: • Don’t recreate the primary logo mark • Don’t stretch or distort the primary logo mark • Don’t change color or fonts on the primary logo mark • Don’t use the logotype apart from the lettermark • Don’t outline the primary logo mark • Don’t alter the primary logo mark, except to enlarge or reduce it proportionally • Don’t run a web search to get a logo. Contact communications@northern.edu. Misuse of Identity
NORTHERN STATE UNIVERSITY | BRAND GUIDE 13 IDENTITY | UNIVERSITY SEAL University Seal Mark The Northern State University seal is restricted for use by and for the Board of Regents, NSU Foundation and the Office of the President, with limited exceptions. As the official indicia of the university, the university seal may not be altered in any way. While use of the seal is restricted, licensing exceptions may be approved for jewelry, high-end commemorative gift items and official academic or university-related materials such as certificates, diplomas and select graduation-related items, including announcements and diploma frames. Exceptions must be approved per NSU Brand Policy. Seal Sizing To ensure legibility, the height of the logo should not be less than one and a half inches in any application. PMS 202 100 percent black Reversed to white on 100 percent black
NORTHERN STATE UNIVERSITY | BRAND GUIDE 14 IDENTITY | SPIRIT MARK Spirit Mark (US Trademark #5982254) The spirit mark is especially important when promoting NSU Athletics in university materials. When using the spirit mark, the primary logo (pg. 10) identifying Northern State University must also appear somewhere on the document. Alternate versions include: PMS 202 and PMS 121, PMS 202, 100 percent black and PMS 202 and PMS 121 with a white border on PMS 202. Other color combinations may be allowed with approval from Communications and Marketing. Logo sizing To ensure legibility the height of the spirit mark should not be less than two inches in any application. Logo spacing An area of free space must be kept around the spirit mark. No other type or graphic symbol can appear any closer than a distance equal to 1/3 the height of the spirit mark. Exception: Using the spirit mark as a design element. Inverse spirit mark When printing or producing items with the one-color spirit mark, it is important to confirm which mark to use. Please consult Communications and Marketing for further guidance. PMS 202 and PMS 121 100 percent black White outline on Maroon Inverse on black PMS 202 (1/3x) Wolf Head Height (x ) (1/3x)
NORTHERN STATE UNIVERSITY | BRAND GUIDE 15 IDENTITY | ATHLETIC SPIRIT SIGNATURES To accommodate the needs of various official NSU athletic teams, an athletic spirit signature mark has been created with written words to identify the specific athletic program. To request a custom athletic spirit signature mark, contact Communications and Marketing at communications@northern.edu. Custom spirit mark signatures can be created using Roboto bold as shown above to identify specific programs.
NORTHERN STATE UNIVERSITY | BRAND GUIDE 16 IDENTITY | SECONDARY MARKS Alternative marks (secondary, throwback and retired), when approved by Communications and Marketing, should be used sparingly and strategically. For details contact communications@northern.edu Waldo is used as a throwback mark for the spirit mark. • Use should be limited • Waldo merchandise sales limited to on-campus vendors; Team Store and Wolf Shoppe. TM
NORTHERN STATE UNIVERSITY | BRAND GUIDE 17 IDENTITY | PRIMARY LOGO SIGNATURES To accommodate the needs of various NSU offices and departments, a primary logo signature mark has been created with written words to identify the specific office or group. To request a primary logo signature mark, contact Communications and Marketing at communications@northern.edu. Primary logo signatures can be created to identify specific offices and departments.
NORTHERN STATE UNIVERSITY | BRAND GUIDE 18 IDENTITY | SCHOOL IDENTIFIERS ARTs nsu business nsu ARTs and Sciences nsu education nsu School identifiers were created as alternatives to the primary logo signatures. The identifiers provide a sleek and more modern design. Identifiers are specifically designed for print and digital materials. Since the “NSU” in these identifiers is simply text, the primary logo is required on the same marketing materials.
NORTHERN STATE UNIVERSITY | BRAND GUIDE 19 IDENTITY | CO-BRANDING The use of co-branded materials is rare; however, it is important. All co-branded or partnership logos must follow NSU Brand Policy. The preferred layout is horizontal by design affirming the importance of the partnership and not on a single entity.
NORTHERN STATE UNIVERSITY | BRAND GUIDE 20 BRAND VOICE
NORTHERN STATE UNIVERSITY | BRAND GUIDE 21 BRAND VOICE Voice Northern strives to craft messages using a consistent voice that is friendly, informative, caring, professional and welcoming – with a goal of effectively telling the story of its diverse campus community of engaged learners. Editorial Style To effectively communicate that message, NSU must follow a clear, consistent, professional writing style. The university follows Associated Press style as spelled out in NSU’s writing style guide. The guide— which addresses common grammar and punctuation issues and contains Northern-specific facts—can be found at northern.edu/ writing-style-guide. For questions, please email communications@northern.edu. When to use State University? If Northern State University is spelled out on the same page of a document, State University is not required. When to use Aberdeen, South Dakota? When possible, include Aberdeen, South Dakota at least once in documents. It reaffirms our community and reminds the region and state of our location.
NORTHERN STATE UNIVERSITY | BRAND GUIDE 22 MEDIA INQUIRIES Media Inquiries Media inquiries should be directed to Communications and Marketing, 605-626-2552. The department maintains an experts list for NSU – faculty and staff willing to share their expertise with the media upon request. For more information, please email communications@northern.edu.
NORTHERN STATE UNIVERSITY | BRAND GUIDE 23 BRAND ESSENCE Brand Essence A brand’s essence is the heart and soul of an organization. It is the combined view of leadership, faculty, staff, students and community members. While it may seem difficult to find similarities across that many areas, we identified common themes throughout multiple branding process. Similar themes appeared in our 2019 brand survey and 2022 EAB perception study, reaffirming our brand and the essence of who we are as Northern. • Welcoming • Safe • Friendly • Affordable Through a safe, welcoming and supportive campus environment, Northern offers: • Academic opportunity • Affordable value leading to positive career outcomes • A traditional on-campus experience featuring state-of-the-art facilities and opportunities to engage with students, faculty, staff and the community of Aberdeen
NORTHERN STATE UNIVERSITY | BRAND GUIDE 24 BRAND COLORS
NORTHERN STATE UNIVERSITY | BRAND GUIDE 25 BRAND COLORS | PRIMARY AND SECONDARY Consistent color standards are important to help create a lasting impression of the Northern State University brand. Primary Colors The Northern State University logo is represented in two primary colors: PMS 121 gold and PMS 202 maroon when used in any color application—which is preferred—and in black or PMS 202 maroon in single color applications. Secondary Colors Secondary colors are coordinated to work with and enhance the primary colors and help maintain the Northern State University brand. Secondary colors are not intended to take the place or overshadow primary colors. These accent colors are PMS 155 light tan, PMS 7499 cream, PMS 7518 dark brown and PMS 425 dark gray. The CMYK and RGB color equivalents are listed.* RGB vs. CMYK vs. PMS – Why doesn’t my print-out look like my screen, and what do all these letters mean? CMYK is a four-color print process consisting of cyan, magenta, yellow and black. RGB is used for on-screen images consisting of red, green and blue. It is the basic color model on computers and is used for web graphics, but it is not used for print production. PMS (Pantone Matching System) is a solid color matching system. It is a purchased color/ink, which is blended to provide a consistent and perfect match to the colors specified in the Pantone color guide. PMS inks are generally used in offset printing and limited other processes. Primary Colors Secondary Colors (Used only to highlight and complement primary colors) Pantone 121 (PMS) C0 M8 Y69 K0 R255 G204 B102 #FFCC66 Pantone 155 (PMS) C2 M10 Y31 K0 R248 G221 B154 #F8DD9A Pantone 202 (PMS) C0 M100 Y65 K47 R153 G5 B51 #990033 Pantone 7499 (PMS) C1 M1 Y14 K0 R255 G255 B205 #FFFFCC Pantone 425 (PMS) C0 M0 Y0 K77 R87 G90 B93 #575A5D Pantone 7518 (PMS) C0 M40 Y55 K60 R110 G80 B72 #6E5048
NORTHERN STATE UNIVERSITY | BRAND GUIDE 26 BRAND TYPOGRAPHY
NORTHERN STATE UNIVERSITY | BRAND GUIDE 27 Rs BRAND TYPOGRAPHY | FONTS Consistent use of type gives a recognizable look to all communications materials. These fonts are flexible enough to work across all media. Northern State University has selected the following typefaces for use to give a recognizable look to all communications materials. When creating advertising and marketing collateral material, typefaces may be altered to fit design requirements. Typeface selection and size must be made with consideration given to maximum legibility. Adequate contrast between type and background must also be ensured. For special projects, Communications and Marketing reserves the right to utilize additional fonts that maintain the integrity of Northern’s standards. Roboto Slab | Regular Shown 1234567890 !@£$%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Ro Roboto | Regular Shown 1234567890 !@£$%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Both examples are available for free commercial use. Check with Communications and Marketing regarding any font usage, to verify potential font licensing.
NORTHERN STATE UNIVERSITY | BRAND GUIDE 28 PRINT
NORTHERN STATE UNIVERSITY | BRAND GUIDE 29 PRINT | BUSINESS CARDS General business cards (one-sided) Limited use business cards (two-sided) We encourage all NSU business cards be printed at the on-campus Print Shop (606-626-7746). Please visit northern.edu/brand to submit a business card order. 605-555-5555 555-555-5555 Thunder.Wolf@northern .edu @thunder northern.edu Northern State University | 1200 S. Jay S t. | Aberdeen, SD 57401 Thunder T . Wolf Director of Northern State University Student Center 555-555-5555 555-555-5555 Thunder.Wolf@northern.ed u northern.ed u Thunder Wolf Admissions Northern State University Northern State University | 1200 S. Jay S t. | Aberdeen, SD 57401 @northernstateu
NORTHERN STATE UNIVERSITY | BRAND GUIDE 30 PRINT | LETTERHEAD Northern State University 1200 S. Jay St. | Aberdeen, SD 57401 northern.edu We encourage all NSU letterhead be printed at the on-campus Print Shop (606-626-7746). Please visit northern.edu/brand to submit an order. Printing on campus typically allows for quick turnaround and lessens the need to order in mass quantities. Northern State Universit 120 S. Jay S t. | Aber , t .
NORTHERN STATE UNIVERSITY | BRAND GUIDE 31 PRINT | ENVELOPES Envelopes are ordered through Northern’s purchasing office. Please contact 605-626-2529 for order details. department name 1200 S. Jay S t. Aberdeen, SD 57401 northern.edu
NORTHERN STATE UNIVERSITY | BRAND GUIDE 32 PHOTOGRAPHY | VIDEO
NORTHERN STATE UNIVERSITY | BRAND GUIDE 33 PHOTOGRAPHY NSU photography should showcase the university’s friendly, diverse community of engaged learners on its picturesque, welcoming campus. Other potential areas for photos include internship locations; the homecoming parade route; and any place members of the Northern community compete, research, perform or volunteer. Photos should include real NSU students and faculty. Strive for a group that reflects the diversity of our campus population. Subjects should be engaged with their surroundings – candid shots of students or faculty in the classroom, during hands-on learning, in a residence hall room, participating in an activity, or congregating on campus. They should display their pride and happiness at being part of the Northern community, and also their focus and engagement in learning. When possible, utilize photos that have the warm, welcoming appearance of photos taken in the early morning and late afternoon. Communications and Marketing can assist campus departments and organizations with photography services. Please email communications@northern.edu with the details of your request at least two weeks in advance. To view NSU-themed photos, please email communications@northern.edu for the link.
NORTHERN STATE UNIVERSITY | BRAND GUIDE 34 VIDEO Videos should be clear, high-quality, engaging and professional. They should showcase the university’s friendly, diverse community of engaged learners on its picturesque, welcoming campus. NSU Communications and Marketing can assist campus departments with promotional videos. Please email communications@northern.edu with the details of your request at least two weeks in advance. Videos should include real NSU students and faculty. Strive for a group that reflects the diversity of our campus population. In addition, Media Services offers long form video production to NSU departments for university sponsored events. To contact this department, email cable@northern.edu. Video content, once produced, should receive maximum exposure. Communications and Marketing can assist with creating digital campaigns that enhance video content. youtube.com/@NorthernStateU
NORTHERN STATE UNIVERSITY | BRAND GUIDE 35 WEBSITE
NORTHERN STATE UNIVERSITY | BRAND GUIDE 36 WEBSITE | SECOND-TIER PAGES Second-tier pages, or pages that are one click away from the homepage, aim to have the user complete a call-to-action or draw the user deeper into our website, where more information is hosted. This page layout is graphic-heavy, with numerous photos and calls to action. Examples northern.edu/admissions northern.edu/academics
NORTHERN STATE UNIVERSITY | BRAND GUIDE 37 WEBSITE | THIRD-TIER PAGES These pages are found deeper within the website. This layout typically contains fewer graphics but more information. Text should still be concise, as users rarely read full paragraphs of information. Examples northern.edu/admissions/visit northern.edu/academics/recordsand-registration
NORTHERN STATE UNIVERSITY | BRAND GUIDE 38 WEBSITE | FOURTH-TIER PAGES Pages this deep into the website rarely include graphics, but contain a large volume of information. These pages are usually designed for frequently asked questions and detailed instructions. These pages may provide opportunity for search engine optimization (SOE), which drives organic web traffic to northern.edu. Example northern.edu/academics/recordsand-registration/transcripts-anddiplomas
NORTHERN STATE UNIVERSITY | BRAND GUIDE 39 WEBSITE | EXCEPTIONS There are several examples of website exceptions at Northern. Sites are hosted by external servers, which allow for online ordering and streamlined statistics reporting (in the case of athletics and the NCAA). Examples nsuwolves.com bookstore.northern.edu northernstatefoundation.com
NORTHERN STATE UNIVERSITY | BRAND GUIDE 40 SOCIAL MEDIA
NORTHERN STATE UNIVERSITY | BRAND GUIDE 41 SOCIAL MEDIA Social Media Northern State University uses social media to engage with current and potential students, alumni, and the community. NSU strives to share the university’s story through engaging content, primarily on Facebook, Twitter, LinkedIn, Instagram, Snapchat and TikTok. NSU Communications and Marketing offers social media guidance for administrators of Northern-related social media pages. Best Practices When posting content, remember you are acting on behalf of Northern State University, a public institution of higher education. Your profile picture should be your secondary NSU logo. Make sure more than one person in your department has access to your page and passwords. Commit to posting content regularly. Following other NSU-related pages and sharing their content can help with this. Posts that include an image or video tend to be more engaging. Share information that’s helpful and/or entertaining, and respond promptly to questions. Some pages are eligible to be added to Northern’s business account, which helps with staff and student turnover. Contact communications@northern.edu to inquire. Directory NSU’s website features a social media directory listing all Northern-related pages: northern.edu/nsu-social-media-directory. To request to add your page, please email communications@northern.edu. | @northernstateu
NORTHERN STATE UNIVERSITY | BRAND GUIDE 42 RESOURCES
NORTHERN STATE UNIVERSITY | BRAND GUIDE 43 RESOURCES | POWERPOINT TEMPLATES Download PowerPoint templates from northern.edu/brand.
NORTHERN STATE UNIVERSITY | BRAND GUIDE 44 RESOURCES | NAME TAGS Name tags are ordered through a local vendor at a discounted rate. The minimum order (to receive the negotiated discount) is at least 10 name tags per month. As of 2022, the cost for name tags (with a minimum order of 10) is $8/per tag. If an expedited order is needed, please email communications@northern.edu. The discounted rate does not apply to rush orders. Name tags can be ordered from northern.edu/brand. Your name Your title Your department Northern State University (Line “Your title” is optional)
NORTHERN STATE UNIVERSITY | BRAND GUIDE 45 RESOURCES | TABLECLOTHS Tablecloths are ordered through a local vendor at a discounted rate. Tablecloths can be ordered from northern.edu/brand. Tablecloth designs are limited to Northern’s primary logo, primary logo signatures or school identifiers. The spirit mark and spirit signatures are allowed for athletics. Recognized student organizations have their own tablecloth template.
NORTHERN STATE UNIVERSITY | BRAND GUIDE 46 RESOURCES | EMAIL SIGNATURE A common email signature among Northern’s faculty and staff helps send a message of consistency for the university. Communications and Marketing has created an email signature template for campus use. To request your email signature contact Communications and Marketing at communications@northern.edu.
NORTHERN STATE UNIVERSITY | BRAND GUIDE 47 RESOURCES | CAMPUS/STUDENT IDS Campus/Student ID cards should have a look that is consistent with other NSU materials and should be easily identifiable as representing Northern State University. ID cards can be obtained from northern.edu/pack-pass-cardservices
NORTHERN STATE UNIVERSITY | BRAND GUIDE 48 RESOURCES | DESIGN ELEMENTS Vertical Bar Northern State University uses a vertical bar to distinguish two separate but equally important phrases or images in communications materials. The bar is a symbol of the upward momentum at NSU – as well as the growth Northern provides its students. Two colors of text Two colors are used in NSU’s website headlines and marketing materials to symbolize a before and after transformation students go through at Northern. Brackets NSU uses brackets as a graphic element in materials such as brochures, symbolizing the stability and support that surround students as part of the Northern community. Blocks of Color Blocks of color may be used on materials to differentiate between sections of text – and to represent the contrast of ideas, cultures and offerings that blend together and complement each other at NSU. Gradients A gradient is a visual representation of the change students go through on their college journey at NSU, evolving intellectually, culturally and socially. NSU Communications and Marketing considers functionality, consistency, aesthetics and best representation of the NSU brand when making design choices. For questions or more information, email communications@northern.edu. ARTs nsu
NORTHERN STATE UNIVERSITY | BRAND GUIDE 49 RESOURCES | TAGLINE Unleash your potential | Join the pack Northern’s tagline derived from months of research and creative brainstorming. There were focus groups, surveys and a student vote. After analyzing our brand survey data, which confirmed a disconnect between students and our previous tagline, the Communications and Marketing team set out to update our institution’s tagline, with the goal of capturing the general themes of our university. Consistent themes that appeared throughout our research, which we used to create the tagline, include: • Caring, supportive environment with a strong community – a pack • Diamond in the rough, undervalued institution – potential • Momentous time for enrollments, scholarships and campus development – unleash Collectively, our tagline is a call to action intended for prospective college students. We want them to unleash their potential, and our pack is here to support them in doing so. Our campus, and those who encompass it, are ready to show the world our potential. By joining our pack, students will gain the backing and support from an entire region, all of whom are eager to see our true potential.
NORTHERN STATE UNIVERSITY | BRAND GUIDE 50 RESOURCES | EVENTS Events Communications and Marketing and Admissions partner in the planning and promotion of events and activities on campus. A few of the services we provide include: Event logistics and planning • Coordinating with food service, media services and facilities • Alcohol requests – a minimum of four weeks’ notice is required for these requests Event promotion (for qualifying events)* • Press release • Social media • Email campaigns Graphic design (for qualifying events)* • Invitations • Promotional graphics Photography (for qualifying events)* If your department or school is looking to host an event, please reach out to communications@northern.edu. We will set up an initial planning meeting and work through our event checklist, helping ensure your event is a success. northern.edu/eventplanning * See communications and Marketing scope of work.
NORTHERN STATE UNIVERSITY | BRAND GUIDE 51 RESOURCES | WAYFINDING To assist traffic on campus, the university provides signs that match Northern’s brand while standing out as guideposts for people navigating their way around NSU.
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