NORTHERN STATE UNIVERSITY | BRAND GUIDE 12 IDENTITY | PRIMARY LOGO RULES Appropriate use: • Do use only approved, unaltered versions of the primary logo mark. • Do ask if you don’t have the correct file or file type. To obtain official versions of the identity, contact Communications and Marketing at communications@northern.edu. • Do remember when scaling the mark to always make sure to hold the shift key to maintain the original proportion of the mark. Practices to avoid: • Don’t recreate the primary logo mark • Don’t stretch or distort the primary logo mark • Don’t change color or fonts on the primary logo mark • Don’t use the logotype apart from the lettermark • Don’t outline the primary logo mark • Don’t alter the primary logo mark, except to enlarge or reduce it proportionally • Don’t run a web search to get a logo. Contact communications@northern.edu. Misuse of Identity
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