NORTHERN STATE UNIVERSITY | BRAND GUIDE 21 BRAND VOICE Voice Northern strives to craft messages using a consistent voice that is friendly, informative, caring, professional and welcoming – with a goal of effectively telling the story of its diverse campus community of engaged learners. Editorial Style To effectively communicate that message, NSU must follow a clear, consistent, professional writing style. The university follows Associated Press style as spelled out in NSU’s writing style guide. The guide— which addresses common grammar and punctuation issues and contains Northern-specific facts—can be found at northern.edu/ writing-style-guide. For questions, please email communications@northern.edu. When to use State University? If Northern State University is spelled out on the same page of a document, State University is not required. When to use Aberdeen, South Dakota? When possible, include Aberdeen, South Dakota at least once in documents. It reaffirms our community and reminds the region and state of our location.
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