NORTHERN STATE UNIVERSITY | BRAND GUIDE 6 BRAND POSITIONING Mission: Northern State University will provide diverse academic, civic, social and cultural opportunities that prepare students through the liberal arts, professional education and E-learning for their future endeavors, while also enriching the local and regional community. How: Through a safe, welcoming and supportive campus environment, Northern offers: • Academic opportunity • Affordable value leading to positive career outcomes • A traditional campus experience featuring state-of-the-art facilities and opportunities to engage with students, faculty, staff and the community of Aberdeen Why Northern? Since its founding, our institution has adapted and changed, but one thing is steadfast: 1901: Northern Normal & Industrial School 1939: Northern State Teachers College 1964: Northern State College 1989: Northern State University Northern is at the heart of the stories we tell, heightened by our people: Students, faculty, staff and our communities.
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