NORTHERN STATE UNIVERSITY | BRAND GUIDE 2 MESSAGE FROM THE PRESIDENT Neal Schnoor Northern State University’s branding distinctively represents the university to all external entities, and most importantly, signifies official university communications. In addition, a strong and cohesive brand impacts every aspect of external engagement, from communicating pride in our campus community to enhancing student recruitment, alumni engagement and development activities, to name only a few. The Northern brand guide includes consistent elements such as the NSU logo, colors and voice. It was developed to provide unified elements that may be used in the preparation of promotional materials. Please become familiar with this guide and the tools provided to ensure consistent applications. If you have any questions, please reach out to the Communications and Marketing team. They are always prepared to collaborate and provide guidance while also being ultimately responsible for ensuring brand consistency. Thank you for your efforts in promoting our university and Go Wolves! President, Neal Schnoor President Northern State University
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