NORTHERN STATE UNIVERSITY | BRAND GUIDE 16 IDENTITY | SECONDARY MARKS Alternative marks (secondary, throwback and retired), when approved by Communications and Marketing, should be used sparingly and strategically. For details contact communications@northern.edu Waldo is used as a throwback mark for the spirit mark. • Use should be limited • Waldo merchandise sales limited to on-campus vendors; Team Store and Wolf Shoppe. TM
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