NORTHERN STATE UNIVERSITY | BRAND GUIDE 4 TABLE OF CONTENTS BRAND POSITIONING................................................................................. 5 BRAND POLICY............................................................................................ 7 LICENSING. .................................................................................................. 8 IDENTITY. ..................................................................................................... 9 Primary Marks................................................................................................ 10 Primary Logo................................................................................................... 11 University Seal............................................................................................... 13 Spirit Mark...................................................................................................... 14 Athletic Spirit Signatures............................................................................. 15 Secondary Marks.......................................................................................... 16 Primary Logo Signatures..............................................................................17 School Identifiers.......................................................................................... 18 Co-Branding................................................................................................... 19 BRAND VOICE............................................................................................20 MEDIA INQUIRIES. ....................................................................................22 BRAND ESSENCE. .....................................................................................23 BRAND COLORS........................................................................................24 BRAND TYPOGRAPHY. ............................................................................26 PRINT..........................................................................................................28 PHOTOGRAPHY | VIDEO..........................................................................32 WEBSITE.....................................................................................................35 SOCIAL MEDIA...........................................................................................40 RESOURCES...............................................................................................42 PowerPoint Templates.................................................................................43 Name Tags. ....................................................................................................44 Table Cloths.................................................................................................. 45 Email Signature............................................................................................ 46 Campus/Student IDs. ...................................................................................47 Design Elements.......................................................................................... 48 Tagline............................................................................................................ 49 Events............................................................................................................. 50 Wayfinding...................................................................................................... 51
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