NORTHERN STATE UNIVERSITY | BRAND GUIDE 41 SOCIAL MEDIA Social Media Northern State University uses social media to engage with current and potential students, alumni, and the community. NSU strives to share the university’s story through engaging content, primarily on Facebook, Twitter, LinkedIn, Instagram, Snapchat and TikTok. NSU Communications and Marketing offers social media guidance for administrators of Northern-related social media pages. Best Practices When posting content, remember you are acting on behalf of Northern State University, a public institution of higher education. Your profile picture should be your secondary NSU logo. Make sure more than one person in your department has access to your page and passwords. Commit to posting content regularly. Following other NSU-related pages and sharing their content can help with this. Posts that include an image or video tend to be more engaging. Share information that’s helpful and/or entertaining, and respond promptly to questions. Some pages are eligible to be added to Northern’s business account, which helps with staff and student turnover. Contact communications@northern.edu to inquire. Directory NSU’s website features a social media directory listing all Northern-related pages: northern.edu/nsu-social-media-directory. To request to add your page, please email communications@northern.edu. | @northernstateu
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