NORTHERN STATE UNIVERSITY | BRAND GUIDE 38 WEBSITE | FOURTH-TIER PAGES Pages this deep into the website rarely include graphics, but contain a large volume of information. These pages are usually designed for frequently asked questions and detailed instructions. These pages may provide opportunity for search engine optimization (SOE), which drives organic web traffic to northern.edu. Example northern.edu/academics/recordsand-registration/transcripts-anddiplomas
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