NORTHERN STATE UNIVERSITY | BRAND GUIDE 23 BRAND ESSENCE Brand Essence A brand’s essence is the heart and soul of an organization. It is the combined view of leadership, faculty, staff, students and community members. While it may seem difficult to find similarities across that many areas, we identified common themes throughout multiple branding process. Similar themes appeared in our 2019 brand survey and 2022 EAB perception study, reaffirming our brand and the essence of who we are as Northern. • Welcoming • Safe • Friendly • Affordable Through a safe, welcoming and supportive campus environment, Northern offers: • Academic opportunity • Affordable value leading to positive career outcomes • A traditional on-campus experience featuring state-of-the-art facilities and opportunities to engage with students, faculty, staff and the community of Aberdeen
RkJQdWJsaXNoZXIy NzkyNTY=