NORTHERN STATE UNIVERSITY | BRAND GUIDE 25 BRAND COLORS | PRIMARY AND SECONDARY Consistent color standards are important to help create a lasting impression of the Northern State University brand. Primary Colors The Northern State University logo is represented in two primary colors: PMS 121 gold and PMS 202 maroon when used in any color application—which is preferred—and in black or PMS 202 maroon in single color applications. Secondary Colors Secondary colors are coordinated to work with and enhance the primary colors and help maintain the Northern State University brand. Secondary colors are not intended to take the place or overshadow primary colors. These accent colors are PMS 155 light tan, PMS 7499 cream, PMS 7518 dark brown and PMS 425 dark gray. The CMYK and RGB color equivalents are listed.* RGB vs. CMYK vs. PMS – Why doesn’t my print-out look like my screen, and what do all these letters mean? CMYK is a four-color print process consisting of cyan, magenta, yellow and black. RGB is used for on-screen images consisting of red, green and blue. It is the basic color model on computers and is used for web graphics, but it is not used for print production. PMS (Pantone Matching System) is a solid color matching system. It is a purchased color/ink, which is blended to provide a consistent and perfect match to the colors specified in the Pantone color guide. PMS inks are generally used in offset printing and limited other processes. Primary Colors Secondary Colors (Used only to highlight and complement primary colors) Pantone 121 (PMS) C0 M8 Y69 K0 R255 G204 B102 #FFCC66 Pantone 155 (PMS) C2 M10 Y31 K0 R248 G221 B154 #F8DD9A Pantone 202 (PMS) C0 M100 Y65 K47 R153 G5 B51 #990033 Pantone 7499 (PMS) C1 M1 Y14 K0 R255 G255 B205 #FFFFCC Pantone 425 (PMS) C0 M0 Y0 K77 R87 G90 B93 #575A5D Pantone 7518 (PMS) C0 M40 Y55 K60 R110 G80 B72 #6E5048
RkJQdWJsaXNoZXIy NzkyNTY=