In July 2021, the South Dakota Board of Regents (SDBOR) engaged Parker Philips, Inc. to measure the economic contribution of public higher education overall and of each of South Dakota’s six universities. The goal of this analysis is to tell NSU’s story from a numbers and narrative perspective. To develop this report Parker Philips, Inc. gathered student, financial, and employment data about NSU, visited and toured the campus, conducted interviews, and researched secondary data and information to inform the writing and key messages. The primary tool used in the performance of this study is the input-output model and data set developed by IMPLAN Group LLC. Financial data used in this study was obtained from the South Dakota Board of Regents and included the following data points: operational expenditures, capital expenditures, and payroll and benefits for employees for FY 19. Secondary data was used to estimate spending by visitors (day and overnight) and students (undergraduate and graduate) exclusive of tuition and fees. Additional information on the methodology and assumptions used to complete this study can be found in Appendix B. The impact presented in this analysis is broken down into three categories: direct impact, indirect impact, and induced impact. The indirect and induced impacts are commonly referred to as the “multiplier effect.” The graphic below provides an overview of the types of impact detailed in this report. Financial & Data Gathering Campus Visits & Key Stakeholder Interviews Analysis & Reporting About the Study 6